1970s fashion, which began with a continuation of the mini skirts, bell-bottoms and the androgynous hippie look from the late 1960s, was soon sharply characterized by several distinct fashion trends that have left an indelible image of the decade commemorated in popular culture. These include platform shoes which appeared on the fashion scene in 1971 and often had soles 2–4 inches thick. These were worn by both men and women. Wide-legged, flared jeans and trousers were another fashion mainstay for both sexes throughout most of the decade, and this style has been immortalised in the 1977 film Saturday Night Fever which starred John Travolta. The "disco look", complete with three-piece suits for men and wrap-around rayon or jersey dresses for women, which the film launched, lasted until it was gradually replaced by punk fashion and straight, cigarette-legged jeans. Platform shoes gave way to mules and ankle-strapped shoes, both reminiscent of the 1940s, at the very end of the decade.
Hair
Long, free and natural best describes hair in the 1970’s. Manes of free-falling curls, soft partings and long fringes were complemented by bronzed skin and glossy lips, soft tailored clothes and the ultimate aim was soft, feminine and romantic. The cult-series ‘Charlies Angels’ depicted everything that ‘70’s woman should be. Even male styling became softer with ‘feathered’ cuts, highlights and soft layers. Use of products was limited as the aim was ‘natural’ looking hair and products were marketed accordingly with an increase in the use of plant and herb extracts.
Towards the end of the era though, certain sections rebelled against this floral, romantic image and the distinctive if somewhat shocking looks of the ‘Punk’ briefly pre-vailed. Spiked hair, dyed vivid primary or fluorescent colours, tattooed scalps or outrageous Mohicans ‘graced’ the high streets.
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